JAX at the Tracks Featured on Food Network!
Diners, Drive-Ins and Dives Show Airs June 7
(Release at will – Truckee, Calif.) – Don’t be surprised if you see some familiar sights while channel surfing, as Truckee’s own JAX at the Tracks will be featured on the Food Network’s Diners, Drive-ins and Dives beginning Monday, June 7.
According to owner Bud Haley, the show’s producers were drawn to the restaurant’s “comfort food with an attitude” vibe, as well as the fact that it is housed in an original circa 1940s diner.
For those unfamiliar with the popular syndicated show, each episode features the affable bleached blond host, Guy Fieri, visiting everything from venerated greasy spoons to classic establishments that provide distinctive food. And while the show may look like Guy drops in for an impromptu visit, nothing is farther from the truth.
“It’s a three-day process that required intense preparation and filming,” Haley said. . “Guy was so happy to see what we are doing here, which is truly unique. The staff was a little awestruck at the beginning, but Guy put everyone at ease; he’s a gregarious and fun guy – exactly like he seems on TV.”
During the January shoot; JAX was open on a limited basis to accommodate the army of Food Network staffers who brought truckloads of film and audio equipment, not to mention a large rack of wardrobe selections for the hip young host.
“They were here 12 hours a day. I was really impressed with how detail-oriented the staff was,” Haley said.
On the first day the program staff concentrated on still shots of the interior and the exterior. Day two was all about the exacting preparation of some of the restaurant’s signature items: Kobe meatloaf, Maryland Crab Cake Eggs Benedict and homemade pulled pork sandwiches.
“We had to make sure we had all the ingredients prepped before, it had to be 100 percent accurate,” Haley said.
Day three was all about capturing Jax’s friendly ambience as Fieri interviewed diners about their favorite items and tried some himself.
“Guy never ever eats eggs, and his staff had told me this, but he tried our Eggs Benedict and he truly enjoyed it,” Haley said with a bit of pride.
Haley said he was excited about the exposure that the program will give to his restaurant, but also for the great publicity for the town of Truckee.
Where will JAX at the Tracks owner Bud Haley be when his humble restaurant gets its taste of the national limelight?
“I’ll be here at JAX, of course,” Haley said. “We only have one TV, but we are definitely planning a little viewing party.”
JAX is located “At The Tracks” at 10144 West River St. in historic downtown Truckee, Calif. JAX is open seven days a week from 7 a.m. to 10 p.m. serving breakfast, lunch and dinner. For more information call 530-550-7450. Or log-on to www.jaxtruckee.com
For information about program days and times, visit www.foodnetwork.com.
Other press releases...
10/8/09: Kids Eat Free at JAX on the Tracks through Dec. 17
9/10/09: Jax at the Tracks: A Bicoastal American Classic (History of JAX at the Tracks)
8/20/09: Jax at the Tracks Helps Victims of Truckee Explosion
8/12/09: New Restaurant, JAX At The Tracks, Adds Flavor to Truckee (Brief Profile)